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Strategy
IDENTIFY E-COMMERCE INITIATIVES
Analyze current digital presence & past performance to determine new revenue opportunities.
Convert raw data & metrics into actionable metrics & insights
Develop data-driven business goals
Creation & management of P&L
Specializing in identifying areas of distress & turning them around
Implementation
EXECUTE DAY-TO-DAY OPERATIONS
Highly versatile with strong analytical skills, I can build ground-up reporting & actively manage end-to-end e-commerce processes.
Integrate raw sales data to build first-round reporting
Develop buying, merchandising, & planning reports
Develop KPI, lifetime value & retention reports
Leverage site analytics to monitor performance & guide action
Digital Marketing
DRIVE CUSTOMER ACQUISITION
Depending on the current channel's level of sophistication, I execute or oversee audience development & bid management to drive top-line growth.
Search, Shopping & Dynamic Remarketing Display Ads
Paid Social (Facebook Prospecting & Retargeting)
Affiliate Marketing
SEO & Feed Management
Team Operations
HIRE & DEVELOP AN EFFICIENT TEAM
I've worked with teams of all sizes, from one-person departments to 60+ person e-commerce teams & specialize in building nimble & resourceful teams.
Manage budget & staffing
Operationalize end-to-end e-commerce processes
Introduce key external partners to achieve strategic & tactical goals
Trusted with key interim roles
Site Experience
LEAD PLATFORM STRATEGY
Manage new site launches & replatform initiatives. See sites I've worked on recently here, here & also here.
Build content management processes, conversion optimization & technical deployments
Implement revenue-driving customer service processes
Build best in class email flows & campaigns
User Behavior
DRIVE CUSTOMER-CENTRICITY
Leverage site analytics to monitor performance & guide action to connect the dots between user insights, design patterns & business goals.
Determine & track site KPIs
Design & conduct user research studies
Identify new opportunities to enhance the user experience
Evolve the customer journey into compelling experiences