CHRISTIE NOVOTNY
 

who i am

Experience

 

I’m passionate about working with founders of leading direct-to-consumer brands to develop strategy and implement key operational programs. I roll up my sleeves and love all things e-commerce. My skills are well-suited for the challenging early stages of a consumer business when a brand is validating product-market fit while putting the operational and technical pieces in place. My broad skill set includes building P&Ls, leading platform strategy, and managing teams to execute growth initiatives. I quickly and seamlessly become part of the brand and often hire and recruit like-minded experts to help meet high-growth demands. 

I’ve held important positions at exciting, fast-growing companies. I was one of the first employees at JackThreads. As the sole planner & merchandiser, I helped it become the fastest-growing company on the Internet Retailer 500 in 2011, growing revenue to over $50mm in just three years. I was the first executive hired at print-on-demand business, Print Syndicate, directing the day-to-day operations with 200% YoY growth. Having worked at larger companies like Amazon and Ralph Lauren, I also bring big company processes that compliment my entrepreneurial experience.

Currently, I am consulting for a few early-stage companies.

 

"
Christie was literally a gift on our team as LIVELY was getting ready to launch and then every moment after! She is a true “jack of all trades” and supported us on everything from UX/ UI, merchandise planning, reporting set-up, and generation; you name it, she could do it. She truly sees the world as puzzles, not problems. Her work ethic is like no other, and most importantly, we have the best time building and creating! I am so thankful to have worked with this GEM!

/  MICHELLE cordeiro GRANT, FOUNDER, LIVELY /

 

"
Christie is an unparalleled force in the e-commerce industry. With over a decade of experience, I have had the distinct privilege to work with her on a number of projects, including Hatch, illlesteva, and countless others. Her superpower is a unique approach to knitting merchandising, data, technology, and operations in to a seamless, unified picture that empowers teams to take action. Most importantly, she’s helped her clients scale – guiding them to enormous growth with her clarity and tenacity. Christie exemplifies what collaboration is all about – she motivates those around her while lifting the bottom line. It’s rare to find someone this talented who is also fun as hell. If you have the chance to work with Christie, don’t hesitate!

/  ALLEGRA pOSCHMANN, FOUNDING PARTNER, PACT  /